by Lisa Dyble | Apr 18, 2022 | Content Development, Inbound Marketing, Sales Funnels
A sales funnel is a visual metaphor for the major stages of the buyer journey your prospects will undertake to become customers. Its purpose is to help you identify and deliver the information your prospective buyers are actively looking for at each stage of their...
by Lisa Dyble | Apr 7, 2022 | Inbound Marketing, Landing Pages, Lead Magnet
A lead magnet is a tool for collecting information from people you can target later to promote your product or service. As noted in my Website vs. Landing Page – Which Do You Need? post, savvy marketers use lead generation campaigns to collect contact information, so...
by Lisa Dyble | Apr 4, 2022 | Content Development, Inbound Marketing
Are you struggling to generate content ideas for your blogs and social posts? If you have limited time and resources to devote to content development, coming up with fresh content ideas that provide value to your customers and prospects can be challenging. When you’re...
by Lisa Dyble | Mar 25, 2022 | Content Development, Inbound Marketing
If you’re struggling to carve out enough time in your busy schedule to create quality content, or you’re frustrated with your content creation efforts, then read on. Here are seven content development rules that will help ensure the hard work you put into creating...
by Lisa Dyble | Mar 18, 2022 | Inbound Marketing, Outbound Marketing
With so much focus on inbound marketing these days, you’d think that inbound is the “in” thing and outbound is… well… outdated. I wouldn’t go that far, but I do believe that inbound marketing should be the first priority for any entrepreneur or small business,...