by Lisa Dyble | Apr 7, 2022 | Inbound Marketing, Landing Pages, Lead Magnet
A lead magnet is a tool for collecting information from people you can target later to promote your product or service. As noted in my Website vs. Landing Page – Which Do You Need? post, savvy marketers use lead generation campaigns to collect contact information, so...
by Lisa Dyble | Mar 11, 2022 | Landing Pages, Websites
“If I have a website, do I need a landing page?” “If I have a landing page, do I need a website?” Let’s take a look at the differences between websites and landing pages to find out. Website As you’re likely aware, a website is a collection of pages about your...